The Raveonettes: Heart of Stone

Project overview by Blind:

So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy? The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions. A man’s unexpressed agony at the loss of his lover incites a chain reaction of inner chaos and turmoil that a female character, the representation of his inner self, unsuccessfully attempts to quell. His broken heart is turned to stone.

The video, set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique and beautifully stylized landscape – a subtle blend of Pop Surrealism and Victorian/Steampunk aesthetic.

We created distinct looks to differentiate the two worlds of the complex story – a dark, gritty exterior world that the man physically travels across, and an inner world that’s stark, ethereal and luminous that slowly disintegrates, acting as a physical manifestation of emotional events and symbolizing the chaos wrecked by the denial of his pain.

After a month long endeavor with many sleep deprived sessions, the Blind team, led by ECD/Director Chris Do, delivered the project for the world premiere on the Vevo network. As a labor of love, it’s hard to say when it’s really done. Don’t be surprised to see updated versions of the video on our site.

Credits:

Director: Chris Do
Production Company: Blind, Inc.
Creative Director: Chris Do
Executive Producer: David Kleinman
Post Producer: Dana Vaden
Art Director: Chris Do
Designers: Chris Do, Ivan Cruz, Lynn Cho, Chris Marcet, James Levy
2D Animators: Lawrence Wyatt, Jason Kim, Michael Relth
3D Animators: Chris Marcet (character), Michael Relth (character), Jason Kim, Lawrence Wyatt, Alan Torres
Technical Director: Jason Kim/Lawrence Wyatt
Compositors: Lawrence Wyatt, Chris Do, Michael Relth, Jason Kim
Lighters: Jason Kim, Lawrence Wyatt, Greg Gunn, Alan Torres, Chris Marcet
Riggers: Chris Marcet, Jason Kim
Modelers: Chris Marcet, Jason Tsai, Nick Smith
Effects Artist: Lawrence Wyatt
Storyboard Artist: Chris Do, Alex Preston
Matte Painters: Bruno Werneck, Alex Preston, Wendy Park
Illustrators: Michael Relth (Character Designer/2d effects), Lauren Indovina (Character Designer), Jason Tsai (Texture Artist), Jason Kim (Texture), Wendy Park (illustrator), Kiwon Jung (Texture), Chris Do (Texture)
Production Designer/ Art Director: Thom Schillinger, Michael Zimmerman, James Levy
Editor: Ivan Cruz, Chris Do
Music: Raveonettes

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