MTV: 2009 Global Rebrand

Project overview by Universal Everything:

We are asked directly without pitch to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel’s reputation as a powerhouse of youth-oriented programming and creative output.

The aim is to continue and enhance the innovative spirit of MTV’s 27 year legacy, and to establish a coherent brand language across 160 different countries spanning 31 languages including Japanese, Russian and Chinese.

This resulted in the reinvention of the onscreen information graphics with a timeline based system to establish ‘Where you are in MTV time’.

An ongoing series of unique ‘Pop-Art’ idents have risen from the new manifesto – POP X 1000% – celebrating and amplifying pop culture in all its glory – Love x 1000%, Desire x 1000%……..and more.

The sound design plays a key part in the branding, a unique MTV ‘pulse’ runs through all idents and promos – the content reacting and dancing along.

Credits:

Created in collaboration with Roberto Bagatti – Creative Director of MTV World Design Studio Milano and Dylan Griffith – Creative Director of MTV North.

Creative Director / Designer: Matt Pyke
Sound Design: Simon Pyke
Producer: Philip Ward
Designer: Rick Smith
Research & Development: Sandersonbob

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