McDonald’s: Southern Mornings

Project overview by Boolab:

Through our representative in the United States, the production company The Ebeling Group, we received a commission to create a piece for the McDonald’s market in the South-eastern United States. In order to express in images the concept created by the agency Moroch, we contacted with the artist Ilana Yahav (Israel), one of the World’s few known sand artists. The process began with the long-distance exchange of ideas and planning via email and Skype. Once a precise idea of the design planning and movements was achieved, the artist came to Barcelona, and filming was completed in a day. The result is a 30” piece, directed by Nico Casavecchia.

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